Podcasts are a fantastic way to increase brand awareness and showcase expertise.
Sharing helpful tips and industry insights on popular podcasts catches potential clients’ attention and helps your name stand out in the competitive vacation rental market.
Reaching Out To Popular Podcasts in the Travel Industry
So, how do you get started? First and foremost, do your homework. Identify podcasts related to the vacation rental industry or target audience. Some popular ones include Good Morning Hospitality, Vacation Rental Success, Vacation Rental Machine, and Get Paid for Your Pad.
Don’t be shy to reach out to the hosts and pitch a relevant topic you know about. Remember, your goal is to provide valuable insights and enhance your listeners’ experience.
Building Relationships Now, Pitching Later
Build connections before you pitch. Listening to a few podcast episodes before approaching the host is always a good idea. This will give you a sense of their style and preferences and help you tailor your pitch to suit their audience. Engage with them on social media and show genuine interest in their content. That way, when you pitch your idea, they’ll likely be more receptive to your proposal.
Practicing Your Public Speaking Skills
Now, as a podcast guest, what should you keep in mind? Well, stay authentic, enthusiastic, and informative. Share your personal experiences, i.e., successes and failures, to make your contribution relatable and valuable. Use simple language, and stay focused on your topic.
Anticipate common questions such as:
- How did you get into the vacation rental business?
- What’s a memorable experience you had booking a vacation home?
- What do you love most about being a host?
- What do you like the least about being a host?
- What software or technology do you use to manage your properties?
- How do you make the guest experience memorable?
- What trends are you seeing in guest preferences?
- Where do you see the industry going?
- Where can people get in touch with you?
Remember to mention your vacation rental business, unique selling points, and brand name while staying in context. This will help listeners associate your name and brand with expertise and trustworthiness.
Promoting The Episode
Lastly, promote the episode on your social media channels and your website after the podcast goes live to give it maximum visibility. Encourage your followers to share and comment, increasing your brand awareness.
Being a guest on a podcast is an excellent opportunity to showcase your expertise and broaden your reach. So, go ahead and make the most of this wonderful marketing opportunity.