Vacation Rental Managers (VRM)

Definition: What is a Vacation Rental Manager?

A vacation rental manager (VRM), has the primary responsibility to oversee and manage multiple vacation rental properties for clients. 

This involves working with property owners, automating key processes, and ensuring a smooth vacation rental business operation. 

Vacation rental management is crucial in the vacation rental industry as it helps property managers and owners maintain and improve the quality of their rental properties. 

As a VRM, you will be responsible for various tasks, such as listing rentals, setting property prices, handling bookings, and communicating with guests and staff. It would be best if you used technology tools like Virtual Resort Manager to simplify property management processes. 

Responsibilities include managing information, organizing cleaning schedules, addressing guest inquiries, and effectively marketing your properties. While managing all these responsibilities, it’s essential to maintain a friendly and customer-oriented approach to ensure guest satisfaction and a successful business.

Part of Everyday Conversation

As a vacation rental manager (VRM), you play a crucial role in the industry. Two well-known VRMs are Vacasa and Evolve. These companies have made significant strides in the vacation rental market, providing top-notch services to property owners and guests.

In your position, you focus on maximizing rental revenue and ensuring a seamless experience for guests from booking to check-out. You may also be responsible for:

  • Setting rental rates, which involves analyzing various factors like property size, location, and market demand
  • Managing or coordinating property maintenance, ensuring your rentals remain in excellent condition
  • Handling guest services, such as answering questions, addressing concerns, and collecting feedback for improvements

Additionally, staying informed of industry trends and embracing technological advancements can help you outperform competitors and maintain a successful business. In summary, your role is to create and maintain a superb vacation rental experience for your clients and their guests.

Origin of the Term

During the 1980s, the vacation rental industry experienced significant growth. Vacation rental managers (VRMs) emerged as a crucial force in managing properties and guest services for the professionally managed vacation and holiday rental sector. 

Rental management companies were established, with housekeeping, marketing, and guest relations operations at the core of their business. In 1985, the industry created the Vacation Rental Management Association (VRMA) as a platform for practitioners to collaborate and grow. 

The first Annual Conference was held in Lake Tahoe, with ten vacation rental managers discussing topics like marketing and advertising. In the mid-1990s, the development and spread of the internet transformed the VRM landscape. Vacation rental websites with online booking components began to appear, and web-based software emerged to help streamline property management. 

However, in some remote locations, the Internet was not yet widely available, leading to slower technological adoption in those areas. As the VRM industry expanded, companies and professionals started working together, boosting growth and collaboration. 

Over time, the VRMA became the central voice for advocating professionalism and development, offering educational resources, information, and networking opportunities for industry members. Therefore, when planning your vacation, remember that the VRM industry’s rich history and the VRMA’s role have paved the way for better, more professional, and more efficient vacation rental experiences for everyone.

Synonyms and Antonyms

You might find similar and opposite words when discussing vacation rental managers (VRM). Let’s explore them:

Similar Words

  • Vacation rental management is managing vacation rental properties to maximize revenue and occupancy.
  • Property management: A more general term that applies to managing all kinds of properties, including vacation rentals.

Opposite Words

  • Homeowner: This refers to the property owner who might manage their vacation rental without the help of a VRM.
  • Guest: This is the person who rents a vacation property for their stay, contrasting with the VRM who manages the property on behalf of the owner.

Understanding these synonyms and antonyms can help you navigate the vacation rental industry more effectively.


Being a vacation rental manager (VRM) requires you to stay informed and make data-driven decisions. To begin with, you must apply vacation rental revenue management principles to optimize product availability and pricing1. Your primary focus should be on the occupancy of your rental properties rather than the amount earned per night.

You can use vacation property management software to help you manage bookings, finances, and guest communications effectively. This includes software like Inhabit4 and Virtual Resort Manager. Remember, accurate real-time data is crucial for marketing, reservations, and rate management.

Here are some practical applications to consider:

  • Use data analytics to predict consumer behavior and adjust pricing accordingly
  • Invest in vacation rental management software to streamline your business
  • Focus on occupancy optimization instead of nightly revenue

Remembering these points, you can improve your vacation rental management skills and ultimately grow your business.


Vacation rental managers (VRMs) are responsible for maintaining the property and ensuring it’s welcoming for guests. They handle bookings, keep track of availability, and communicate effectively with guests and staff. Additionally, VRMs play a crucial role in marketing the property, adjusting prices to maximize revenue, and overseeing the financial aspects of property management. These tasks and skills are essential for VRMs to manage properties effectively and ensure an excellent experience for guests.

Related Terms

In the Vacation Rental Managers (VRM) world, you might come across several associated terms, parallel concepts, and related words. Let’s briefly discuss a few of them.

Revenue Management: A data-based strategy that predicts consumer behavior, optimizes product availability, and sets optimal prices for maximum revenue growth.

Occupancy Optimization: With an industry as volatile as VRM, an impactful revenue management strategy prioritizes occupancy rather than nightly earnings. This approach focuses on how many nights your rental is occupied.

Algorithm: A series of repeatable steps for performing various tasks with data. In VRM, algorithms can help to optimize nightly pricing and occupancy rates.

Centralized Platform: A software solution like Virtual Resort Manager allows you to manage all aspects of your vacation rental business, including bookings, finances, and guest communications, from one online platform.

In summary, Vacation Rental Managers deal with numerous related terms and concepts. By understanding these, you can better grasp the ins and outs of the industry and improve your VRM strategies.

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