Sarah Stahl, Vice President of Marketing

Master of Science Marketing
Huntsville, Alabama

Expertise
Hospitality Growth StrategyMarketing SystemsBrand Storytelling & Demand Generation
Education
Southern New Hampshire University
  • 2001 First trip
  • 12 Countries visited
  • Spain Favorite
  • No formal status, just strong opinions about pillows. Highest hotel status

Most marketing problems aren’t actually marketing problems. They’re systems problems wearing better branding.

Highlights

  • Member of Mark Schaefer’s Rise Community, a network of global marketers known for challenging convention and pushing the industry forward.
  • Two-time marathon hiker for Make-A-Wish Alabama, supporting life-changing wishes for children and families.
  • Active Army Veteran who served overseas from 2001–2003.

Expertise

Most people talk about travel marketing like it’s a vibe. I don’t.

I understand this industry deeply because I’ve worked it from multiple sides: destination marketing, short-term rentals, boutique hospitality, and now marketplace growth.

I started on the destination side as a DMO and Tourism Director, where I learned how travelers actually make decisions, what makes a place stand out, and what gets overlooked completely. I also saw the less glamorous reality behind the scenes: great operators held back by outdated systems, clunky platforms, and marketing advice that sounds good but rarely drives meaningful growth.

Then I moved into the short-term rental side of the business, where the stakes became much more tangible. At a startup treehouse resort, I helped grow the property from six OTA-dependent treehouses to a 21-unit resort while building a marketing engine that did not rely on paid ads to perform. We did not just create content for the sake of content. We built a system — combining creator strategy, brand storytelling, direct booking focus, and a tech-backed guest journey that felt seamless from discovery to arrival.

That experience shaped the way I work today. My expertise sits at the intersection of hospitality growth strategy, clear booking performance, marketing systems, and brand storytelling that actually converts.

Now, as VP of Marketing at Lake.com, I’m focused on building and scaling a measurable marketing engine with clear KPIs, strong brand alignment, and a guest journey that works end-to-end — from search to stay.

Education

My educational path reflects the same way I’ve built my career: practical first, strategic always.

I earned my bachelor’s degree in Business Administration from Faulkner University, which gave me a strong foundation in how organizations operate, how decisions get made, and how business strategy has to connect to real-world execution. That base helped me understand early on that marketing does not exist in a vacuum — it has to support growth, operations, and long-term business health.

As digital communication began changing the way brands and consumers interact, I continued my education through the University of Florida, where I completed a Mini Master’s in Mass Communication with a focus on Social Media ROI. That experience sharpened my understanding of digital audience behavior, platform strategy, and how communication was evolving in a more immediate, more public, and more relationship-driven environment.

Later, I completed my Master of Science in Marketing at Southern New Hampshire University. That was where everything came together at a deeper strategic level. My graduate work covered areas like consumer behavior, marketing analytics, integrated marketing communications, strategic internet marketing, multinational marketing strategy, and the ethical and legal dimensions of the field. More than anything, the program reinforced the kind of marketer I wanted to be: someone who can think strategically, work creatively within constraints, and build marketing systems that are both adaptable and accountable.

Taken together, that educational journey gave me more than credentials. It gave me a framework for how I approach marketing today — balancing business fundamentals, modern communication strategy, analytics, and brand building in a way that is both creative and measurable.

Recent posts

Watauga Lake Tennessee: Behind the Scenes at Lilly’s Lake Lookout

A Townhouse Rental on Watauga Lake Tennessee That Became a Community Anchor Lilly didn’t just live at the lake—she belonged to it. From the first day Jennifer and Mike unlocked the door to what would become Lily’s Lake Lookout on Watauga Lake Tennessee, Lily was there like a tiny foreman with four paws. She’d trot…