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The Lake Creator Program is a hosted partnership offered by Lake.com, a vacation rental marketplace for waterfront stays. Approved creators receive complimentary lodging at a participating Lake.com property in exchange for producing family-friendly content \u2014 reels, photos, and stories \u2014 that authentically represents the lakeside stay experience.
\n\t\tFor hosts and property managers listed on Lake.com, the Creator Program creates a direct path to high-quality, authentic visual content featuring their properties \u2014 without the cost of a professional photoshoot.
\nWhen a creator produces a 3-night stay recap, the resulting reels, photos, and a permanent blog post on Lake.com collectively serve as a content package that reaches two audiences simultaneously: the creator’s engaged social following and Lake.com’s own growing organic search traffic.
\nHosts who participate in the program retain usage rights consistent with Lake.com’s partnership terms, and any licensing of creator content for paid marketing by Lake.com or host partners is handled through a separate written agreement. The program is built to respect the trust hosts place in both Lake.com and the creators who stay in their homes.
\nLake.com’s host listings include optional paid memberships \u2014 Premium at $199/year and Portfolio at $3,999/year for property managers with 10+ properties \u2014 both of which include Featured listing status, 0% commission on Featured bookings, and direct booking tools. Creator-generated content amplifies those listings beyond what standard search placement alone can achieve.
\n\t\tLake.com is a water-focused vacation rental marketplace that helps travelers discover and book lake houses, cabins, cottages, and waterfront stays across more than 75,000 properties in 10,000+ destinations across North America and Europe. Lake.com charges no platform or service fee to guests.
\n\t\tLake.com is built exclusively around water. Every property on the platform is a waterfront or water-adjacent stay \u2014 lake houses, cabins, riverfront cottages, and coastal homes. Lake.com also charges guests no platform or service fee, meaning the nightly rate and host-set fees are the total price. Its focus is family and pet-friendly travel, not generic short-term rentals.
\n\t\tThe program is designed for micro and mid-tier social media creators \u2014 typically 5,000 to 500,000+ followers \u2014 who genuinely love life by the water and produce family-friendly content. There is no follower minimum; Lake.com evaluates applications based on content quality, audience engagement, and authentic alignment with lake life.
\n\t\tThe base program is a hosted exchange, not a paid engagement. Creators receive complimentary lodging (Sunday through Thursday) in return for their content deliverables. A cleaning fee applies, and a card on file is required for incidentals. For creators whose content aligns strongly with the Lake.com story, licensing conversations are possible and handled through a separate written agreement.
\n\t\tDrive-to lakeside destinations have seen sustained demand growth as families prioritize nature access, outdoor activities, and privacy over resort settings. The combination of rising airfare, a desire for outdoor recreation, and increased flexibility in where and when families can take vacations has made lake houses, cabins, and waterfront cottages a consistent first choice for domestic travel \u2014 particularly for multigenerational groups and families with pets.
\n\t\tAI-powered search and discovery tools are increasingly shaping how travelers research destinations. Queries like “best lake houses for families in Tennessee” or “no-fee waterfront rentals in the Poconos” are now answered directly by AI systems, not just search result pages. Lake.com is building its content, listings, and partnerships \u2014 including the Creator Program \u2014 to be useful and citable within that new discovery layer, so families find the right waterfront stay wherever they are searching.
\n\t\tApplications are open at lake.com. Lake.com reviews every application personally, typically within 5\u20137 business days. Approved creators are matched with a host property based on geography, content style, and the story they want to tell.
\n\t\tSources and Citations
\n\n\n\n- \n
- Global Creator Economy Market Value ($234.65 billion, 2026): https://influencermarketinghub.com/creator-economy-statistics/
- Creator Economy Projected Growth to $528 Billion by 2030: https://influencermarketinghub.com/creator-economy-statistics/
- 73% of Travelers Report Influencer Recommendations Led to a Booking: https://www.expediagroup.com/investors/news-and-events/press-releases/news-details/2025/Expedia-Group-Releases-2025-Traveler-Value-Index/default.aspx
- 60% of Consumers Rate Travel Influencer Content as Most Useful for Decision-Making: https://influencermarketinghub.com/influencer-marketing-statistics/
- 52% of Gen Z and 46% of Millennials Use Social Media as Primary Travel Inspiration Source: https://influencermarketinghub.com/influencer-marketing-statistics/
- Expedia Group 2025 Traveler Value Index \u2014 Influencer Impact by Travel Category (Hotels 31%, Domestic Trips 30%, Tours 24%, Destinations 24%, Air 23%): https://www.expediagroup.com/investors/news-and-events/press-releases/news-details/2025/Expedia-Group-Releases-2025-Traveler-Value-Index/default.aspx
- Over 40% of Americans Use TikTok as Primary Search Engine for Travel Queries: https://influencermarketinghub.com/tiktok-statistics/
- 14% of Marketers Now Allocate Over Half Their Budget to Creator Partnerships: https://influencermarketinghub.com/influencer-marketing-statistics/
- Travel and Hospitality Sector: 45% Engagement Increase and 52% Rise in Impressions from Creator Content (2024\u20132025): https://influencermarketinghub.com/influencer-marketing-statistics/
- Aspirational Content: 39% Increase in Earned Media Value (2025): https://influencermarketinghub.com/influencer-marketing-statistics/
\n\n\n\n
Press release issued by Lake.com. All figures current as of May 2026. Creator Program terms, stay availability, and deliverable tiers are subject to change. See lake.com for the most current program details.
\n", "author": { "@type": "Person", "@id": "https://www.lake.com/author/davidciccarelli/", "name": "David Ciccarelli", "url": "https://www.lake.com/author/davidciccarelli/" }, "publisher": { "@id": "https://www.lake.com/#organization" } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "NewsArticle", "url": "https://www.lake.com/company/press-releases/best-rate-guarantee/", "headline": "Lake.com Launches Lake Best Rate: A Best Rate Guarantee for Travelers Who Book Waterfront Stays Direct", "datePublished": "2026-05-19T18:41:44+00:00", "articleBody": "\nLake Announces Best Rate Guarantee \u2014 The water-focused vacation rental marketplace introduces its strongest booking confidence commitment yet.
\n\n\n\nTORONTO, ON \u2013 May 19,2026 \u2014 Lake.com, the vacation rental marketplace dedicated exclusively to stays and experiences by the water, today announced Lake Best Rate \u2014 a best rate guarantee that gives travelers confidence to stop searching and start planning their lake trip. Guests who book directly on Lake.com are guaranteed the best publicly available rate on eligible stays, or Lake will match it.
\n\n\n\nThe launch marks a meaningful step in Lake.com’s effort to make waterfront travel easier, more transparent, and more rewarding for the families, couples, and outdoor travelers who book through its platform of 75,000+ properties across 10,000+ destinations in North America and Europe.
\n\n\n\nWhy Now: Travelers Are Exhausted by the Search
\n\n\n\nPlanning a vacation has never been more complicated \u2014 or more time-consuming.
\n\n\n\nAccording to research by Expedia Group, U.S. travelers visit an average of 277 pages of travel content in the 45 days before booking a trip. They switch between tabs, compare platforms, and second-guess rates at the exact moment they should be pressing “Book Now.”
\n\n\n\nThat last-mile hesitation is costly. Travel booking abandonment rates are frequently cited at 80\u201390%, with the fear of finding a better deal elsewhere as a primary reason travelers walk away at checkout.
\n\n\n\nLake Best Rate is designed to answer that moment directly: stop searching. Book on Lake.com. If you find the same eligible stay publicly available for less within 24 hours, we will review and match it.
\n\n\n\nWhat Lake Best Rate Is
\n\n\n\nLake Best Rate is Lake.com’s commitment to travelers that eligible stays booked directly on Lake.com carry the best publicly available rate.
\n\n\n\nHow it works:
\n\n\n\n- \n
- A traveler finds and books an eligible stay on Lake.com. \n\n\n\n
- If that traveler finds the same property available for a lower publicly listed rate elsewhere within 24 hours of booking, they submit a claim. \n\n\n\n
- Lake.com reviews the claim and matches the lower rate if it qualifies. \n
What qualifies: The lower rate must be for the same property, same dates, same guest count, and must be publicly viewable and currently available at the time of the claim. Opaque rates, member-only prices, loyalty rewards rates, coupon or promo codes, package bundles, and rates found within 24 hours of check-in do not qualify.
\n\n\n\nWhat Lake.com Is Doing Differently
\n\n\n\nLake.com already charges guests no platform or service fee. Guests see the nightly rate plus any host-set fees \u2014 nothing added on top by Lake.com itself. Lake Best Rate builds on that foundation.
\n\n\n\nWhere most large travel platforms layer booking fees of 10\u201315% onto the guest’s total, Lake.com does not. Lake Best Rate reinforces that positioning: travelers are not just getting the best rate \u2014 they are getting a rate that was never inflated by a platform surcharge to begin with.
\n\n\n\nThis matters at a moment when travelers are increasingly skeptical about the total cost of booking through third-party sites. Research on consumer cart abandonment consistently points to two friction points: price uncertainty and trust. Lake Best Rate addresses both.
\n\n\n\nLake.com is also purpose-built for waterfront travel specifically \u2014 lake houses, cabins, cottages, and waterfront escapes. It does not compete to be everything to everyone. The platform focuses on the 75,000+ properties that belong by the water, in destinations like Lake Tahoe, the Finger Lakes, the Ozarks, Broken Bow, and the Pocono Mountains.
\n\n\n\nA Note from Lake.com’s Founder
\n\n\n\n“We hear from families who spent days comparing prices across a dozen different tabs before booking their lake trip \u2014 and even then, they weren’t sure they made the right call. That kind of friction takes the joy out of planning something that should feel exciting. Lake Best Rate is a straightforward commitment: book on Lake.com, get the best public rate on eligible stays, and if we’re wrong, we’ll make it right. It’s that simple. We want people to close the tabs and get back to looking forward to the dock, the sunset, and the water.”
\n\n\n\n\u2014 David Ciccarelli, Co-Founder and CEO, Lake.com
\n\n\n\nKey Facts at a Glance
\n\n\n\n- \n
- Lake.com is a water-focused vacation rental marketplace launched in 2023, headquartered in Toronto, Ontario, with a U.S. office in New York. \n\n\n\n
- 75,000+ properties listed across 10,000+ destinations in North America and Europe. \n\n\n\n
- No guest platform or service fee \u2014 guests pay the nightly rate plus host-set fees only. \n\n\n\n
- Lake Best Rate guarantees the best publicly available rate on eligible stays booked directly on Lake.com. \n\n\n\n
- Guests who find a lower publicly listed rate for the same eligible stay within 24 hours of booking can submit a claim for a rate match. \n\n\n\n
- Lake.com is pacing toward 2,000,000 visitors in 2026. \n\n\n\n
- Claim eligibility requires: same property, same dates, same guest count, publicly available rate, submitted within 24 hours of booking. \n
How Lake Best Rate Helps Travelers
\n\n\n\nStop searching. Start planning.
\n\n\n\nThe biggest benefit of Lake Best Rate is permission to stop hunting.
\n\n\n\nU.S. travelers are visiting an average of 277 pages of travel content before booking a trip. A meaningful share of those visits happen after a property has already been chosen \u2014 the traveler is simply confirming they are not overpaying. Lake Best Rate resolves that question before it becomes a spiral.
\n\n\n\nFamilies get more value, not more complexity.
\n\n\n\nFor families planning a lake week \u2014 two adults, kids, maybe a dog \u2014 the cost of a waterfront rental is already a significant commitment. Adding platform fees, service charges, and price uncertainty makes it worse. Lake.com removes the platform fee and now backs eligible stays with a rate match guarantee. Families can book knowing the price they see reflects what they actually pay.
\n\n\n\nPet owners and outdoor travelers get clearer economics.
\n\n\n\nLake.com is built for the way families actually travel: with pets, with gear, in drive-to destinations. The platform’s inventory skews toward cabins with decks, lake houses with docks, and cottages with open land \u2014 the kinds of properties that suit four-legged companions and outdoor weekends. Lake Best Rate makes the financial side of that planning one less variable to manage.
\n\n\n\nHow Lake Best Rate Helps Hosts
\n\n\n\nLake Best Rate supports hosts by reinforcing the value of being listed and bookable directly on Lake.com \u2014 rather than having travelers bounce across multiple platforms before deciding.
\n\n\n\nFor hosts enrolled in Lake.com’s Premium or Portfolio Memberships, Lake Best Rate integrates with direct booking tools that allow guests to complete bookings without intermediaries. Featured listing hosts already benefit from 0% commission on direct bookings. Lake Best Rate gives hosts a marketplace signal that helps justify the direct-booking case to price-sensitive guests.
\n\n\n\nFor standard listing hosts, Lake Best Rate reinforces the platform’s trust credentials \u2014 making Lake.com a more credible place for guests to land and stay.
\n\n\n\nAbout Lake.com
\n\n\n\nLake.com was founded by a husband\u2011and\u2011wife team with a shared passion for helping families experience the beauty of God\u2019s creation. Today, the platform features more than 75,000 vacation homes across North America and Europe, with a focus on transparent pricing, no guest fees, and family- and pet-friendly stays. By combining trusted destination guidance with a purpose-built marketplace, Lake.com is building the next generation of travel for those drawn to the water.
\n\n\n\nLake.com is a vacation rental marketplace dedicated exclusively to stays and experiences by the water. It lists 75,000+ properties including lake houses, cabins, cottages, and waterfront retreats across 10,000+ destinations in North America and Europe. The platform was founded in 2023 by David and Stephanie Ciccarelli and is headquartered in Toronto, Ontario.
\n\t\tLake Best Rate is Lake.com’s best rate guarantee for travelers who book directly on the platform. It commits to the best publicly available rate on eligible stays. If a traveler finds the same eligible property available for a lower public rate within 24 hours of booking, Lake.com will review and match it.
\n\t\tLake.com is purpose-built for waterfront travel. Unlike general vacation rental platforms, every property on Lake.com is a stay or experience by the water. Lake.com also charges guests no platform or service fee \u2014 guests see the nightly rate plus host-set fees, with nothing added by the marketplace. Lake Best Rate adds a rate confidence layer that most general platforms do not offer for direct bookings.
\n\t\tNo. Lake.com does not charge guests a platform or service fee. This is one of Lake.com’s core guest commitments. Guests pay the nightly rate and any fees set by the host, but Lake.com does not add a fee on top.
\n\t\tLake.com lists properties across North America and Europe. Priority U.S. destinations include Lake Tahoe, the Finger Lakes, the Pocono Mountains, Broken Bow Lake, the Ozark Mountains, Lake Norman, Gatlinburg and Pigeon Forge, Big Bear, and Lake Powell, among others.
\n\t\tWaterfront destinations continue to grow as a category of drive-to, family-friendly travel. Lake and cabin stays offer outdoor access, privacy, and natural settings that appeal to families traveling with children or pets. As urban travelers seek outdoor experiences close to home, destinations like the Ozarks, the Finger Lakes, and the Smokies are drawing consistent year-over-year demand.
\n\t\tGuests who find a lower publicly available rate for the same eligible stay within 24 hours of booking can submit a claim through Lake.com’s Help Center. Full terms, exclusions, and the claim intake form are available at lake.com.
\n\t\t\n\n\n\n
Sources
\n\n\n\n- \n
- Expedia Group Path to Purchase Research \u2014 U.S. travelers visit an average of 277 pages of travel content in the 45 days prior to booking. \n\n\n\n
- Baymard Institute \u2014 19% of U.S. online shoppers have abandoned a checkout because they did not trust the site with their credit card information; 18% because checkout was too long or complicated. Cited in internal Lake.com Best Rate Guarantee analysis, 2026. \n\n\n\n
- Contentsquare \u2014 Travel & Hospitality conversions were down 6.8% year-over-year. Cited in internal Lake.com Best Rate Guarantee analysis, 2026. \n\n\n\n
- Hotelchamp \u2014 The accommodation booking journey is long and abandonment is high. Cited in internal Lake.com Best Rate Guarantee analysis, 2026. \n\n\n\n
- Book Better Direct / Hospitality Net \u2014 Average hotel website conversion benchmarks cited at approximately 2.2%\u20133.9%; holiday-rental direct sites benchmarked at approximately 0.5%\u20131.5%. Cited in internal Lake.com Best Rate Guarantee analysis, 2026. \n\n\n\n
- Lake.com AI Reference Document \u2014 Brand facts, scale, pricing, and product details. Last verified April 21, 2026. https://www.lake.com/ai-about-us.txt \n
New campaign encourages travelers to skip the airport, slow down, and enjoy discovering lakes, rivers, and coastal destinations across the United States that have shaped how people experience travel and time together
\n\n\n\nNEW YORK, NY \u2014 May 7, 2026 \u2014 Lake.com, the travel platform dedicated exclusively to stays and experiences by the water, today launched \u201cSee More of America, Together,\u201d a nationwide campaign encouraging travelers to celebrate the nation\u2019s upcoming 250th birthday through road trips to the lakes, rivers, and coastal towns across the United States that have long shaped how people experience travel and time together.
Timed ahead of the July 4, 2026 milestone, the campaign reflects a simple idea that road trips to destinations by the water create space for some of life\u2019s most meaningful moments \u2014 when people can slow down, spend time together outdoors, and experience a different rhythm of travel.
\u201cFrom the lakes of New England \u2013 one of the birthplaces of the American road trip \u2013 to the rivers of the Pacific Northwest that guided westward expansion, waterways are deeply woven into the nation\u2019s rich history, culture, and traditions,\u201d said Lake.com Founder & CEO David Ciccarelli. \u201cThese places aren\u2019t just scenic, they\u2019re part of the broader U.S. travel story across generations. I can\u2019t think of a better way for families and friends to mark this big milestone than to hit the road and experience these destinations firsthand.\u201d
\n\n\n\nTo support the initiative, Lake.com is offering a $100 Shell Fuel eCard to guests who book a new stay of four or more nights at one of the 2,500 properties featured in this seasonal campaign. The curated selection includes cabins, vacation homes, and nature-focused retreats handpicked from the platform\u2019s broader portfolio of over 75,000 listings. Guests will receive the eCard by email one day after check-in, making it easy to put toward fuel costs for the drive home.
\n\n\n\n\n\n\n\n\nLake.com\u2019s \u201cSee More of America, Together\u201d campaign highlights destinations across four regions of the U.S.:
\n
- \n
- Northeast: 450+ properties across New Hampshire, Maine, Pennsylvania, and New York \n
Not only is this region the birthplace of American independence, it\u2019s also dotted with places that reflect some of the earliest traditions of American leisure travel. Families returned to destinations like the Finger Lakes and Lake Winnipesaukee year after year, and the road trip became part of the experience.
\n\n\n\n- \n
- Southeast & Gulf Coast: 800+ properties across Florida, Texas, Tennessee, Arkansas, North Carolina, Oklahoma, South Carolina, and West Virginia. The campaign\u2019s largest region spans a wide range of landscapes, from lakeside Smoky Mountain cabins to beachfront getaways overlooking the turquoise waters of the Florida Keys. It also includes historic destinations like New Bern, an early Colonial capital, and Galveston. \n
- \n
- Great Lakes & Midwest: 450+ properties across Missouri, Minnesota, and South Dakota \n
While this region stretches from the mighty Great Lakes to South Dakota\u2019s Lewis & Clark Lake, the centerpiece is the Ozarks, including 132 properties around Table Rock Lake. The lake reflects the impact of mid-20th-century dam projects that transformed inland waterways into some of America\u2019s most accessible and under-the-radar vacation destinations.
\n\n\n\n- \n
- West Coast & Mountains: 300+ properties across Washington, California, Arizona, Alaska, Idaho, New Mexico, and Montana. Defined by dramatic landscapes \u2013 think glacier-fed lakes, whitewater rivers, and desert oases \u2013 this region\u2019s waterways were essential to America\u2019s westward expansion and continue to shape the nation\u2019s outdoorsy culture. From the Columbia River Gorge to Sedona\u2019s Oak Creek, where water winds through a quintessentially American landscape, these destinations reward the journey as much as the stay. \n
\u201cAmericans have never needed an excuse to take a road trip, but a milestone moment like the country\u2019s 250th birthday will make vacations this summer even more memorable,\u201d said Stephanie Ciccarelli, Founder and Chief Brand Officer of Lake.com. \u201cWe know that the best stays stay with you. Our mission, and the goal of this campaign, is to help travelers find and enjoy those moments of connection by the water.\u201d
\n\n\n\nUnlike traditional booking platforms, Lake.com curates its inventory to focus specifically on lake and nature-based stays. The company also does not charge platform fees to guests, supporting transparent, all-in pricing between travelers and hosts.
\n\n\n\nFor more information and to take advantage of the promotion, travelers can visit Lake here.
\n\n\n\nAbout Lake.com
\n\n\n\nLake.com was founded by a husband\u2011and\u2011wife team with a shared passion for helping families experience the beauty of God\u2019s creation. Today, the platform features more than 75,000 vacation homes across North America and Europe, with a focus on transparent pricing, no guest fees, and family- and pet-friendly stays. By combining trusted destination guidance with a purpose-built marketplace, Lake.com is building the next generation of travel for those drawn to the water. For more information, visit https://www.lake.com.
\n", "author": { "@type": "Person", "@id": "https://www.lake.com/author/sarah-stahllake-com/", "name": "Sarah Stahl", "url": "https://www.lake.com/author/sarah-stahllake-com/" }, "publisher": { "@id": "https://www.lake.com/#organization" } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "NewsArticle", "url": "https://www.lake.com/company/press-releases/integration-with-hospitable/", "headline": "Lake.com Announces Full Integration with Hospitable, Opening a New Distribution Channel for Professional Property Managers", "datePublished": "2026-04-27T16:52:30+00:00", "articleBody": "\nNew integration lets managers publish and manage listings on Lake.com in under a minute while keeping calendars, pricing, messaging, and cleaning workflows synced directly from Hospitable.
\n\n\n\nNew York, NY \u2013 April 27, 2026 \u2014 Lake.com, the travel marketplace inspiring outdoor getaways across 10,000 destinations \u2014 including cities, lakes, and national and state parks \u2014 has announced a new integration with Hospitable, the property management system built to simplify short-term rental operations.
\n\n\n\nWith this integration, professional property managers can now connect Hospitable and Lake.com in minutes, instantly publish listings, and keep operations synced \u2014 from calendars and pricing to messaging and cleaning workflows. It\u2019s a seamless solution designed to help teams focus more on delivering exceptional guest experiences and less on juggling tools.
\n\n\n\nA Deeper Partnership, Built for Scale
\n\n\n\nLake.com and Hospitable first teamed up in 2024 with a light Hospitable integration, allowing individual homeowners to import Airbnb listings to Lake.com with a single click. Now, in response to growing demand from professional managers, the partnership has come full circle to complete the integration with the full-service property management platform.
\n\n\n\nThis deeper integration brings Lake.com\u2019s unique distribution channel to the professional tools already in use by managers, making it easier than ever to grow and streamline.
\n\n\n\n\u201cProperty managers want growth without added complexity,\u201d said David Ciccarelli, CEO at Lake.com.
\n\n\n\n\u201cWith this integration, managers can reach a new audience of outdoor travelers on Lake.com and keep operations centralized in Hospitable \u2014 from calendars and bookings to communications and cleaning schedules. It\u2019s fast to connect, easy to manage, and designed to help hosts win more of the right stays.\u201d
\n\n\n\nWhat Property Managers Can Expect
\n\n\n\nThe free integration is designed to be simple, powerful, and fast. Once connected, properties sync in just a few minutes, with calendars, rates, and availability updating every five minutes.
\n\n\n\nWith this integration, managers can:
\n\n\n\n- \n
- Manage everything inside Hospitable \u2014 properties, calendars, messages, bookings, and cleanings \n\n\n\n
- Reach more travelers through Lake.com, which includes destination guides across 10,000+ outdoor spots \n\n\n\n
- Attract family-focused guests looking for weekend getaways or longer stays by the water \n\n\n\n
- Simplify payouts \u2014 Lake.com accepts guest payments and pays hosts directly to their Stripe-connected bank account after the first night\u2019s stay \n\n\n\n
- Streamline operations \u2014 all guest messaging and cleaning schedules stay synced through Hospitable \n\n\n\n
- Deliver consistent guest experiences with accurate availability and real-time updates \n
\u201cWe are thrilled to join forces with Lake.com to bring our automated solutions to their property owners,\u201d said Pierre-Camille Hamana, CEO of Hospitable.
\n\n\n\n\u201cOur mission is to gift hosts their time back, and this partnership allows us to extend that mission to a broader audience. We look forward to helping Lake.com hosts save time and improve their operations through our technology.\u201d
\n\n\n\nHow to Connect Lake.com and Hospitable
\n\n\n\nGetting started takes less than a minute. Here\u2019s how:
\n\n\n\n- \n
- Log in to Lake.com or sign up for free: www.lake.com/integrations/hospitable \n\n\n\n
- Switch to Host view: hover over the Me menu (top right) and toggle \u201cHost\u201d on \n\n\n\n
- In the Me menu, click Connections \n\n\n\n
- Scroll to Hospitable and click Connect \n\n\n\n
- Click Connect again to link your accounts \n\n\n\n
- Log in to Hospitable if prompted \n\n\n\n
- Grant permission to share your account info \n\n\n\n
- Return to Lake.com (or revisit the Connections page) \n\n\n\n
- In Hospitable, open the Channels menu to manage Lake.com as a booking channel \n\n\n\n
- Check your listings on Lake.com to confirm the sync \n
Note: Your first sync may take a few minutes. After that, everything stays updated automatically every five minutes.
\n\n\n\nWith Lake.com, property managers now have a fresh way to reach travelers planning their next outdoor escape \u2014 all while staying perfectly in sync through Hospitable.
\n\n\n\nConnect Lake.com and Hospitable today:
www.lake.com/integrations/hospitable
About Hospitable
\n\n\n\nFounded in 2016, Hospitable is an AI-powered property management platform that automates guest communication and booking processes for short-term rental hosts. With a focus on simplicity, transparency, and care, Hospitable provides hosts with the tools they need to manage their properties efficiently and improve guest satisfaction. For more information, visit: www.hospitable.com
\n\n\n\nAbout Lake.com
\n\n\n\nLake.com was founded by a husband\u2011and\u2011wife team with a shared passion for helping families experience the beauty of God\u2019s creation. Today, the platform features more than 75,000 vacation homes across North America and Europe, with a focus on transparent pricing, no guest fees, and family- and pet-friendly stays. By combining trusted destination guidance with a purpose-built marketplace, Lake.com is building the next generation of travel for those drawn to the water.
\n\n\n\nMedia Contact
\n\n\n\nSarah Stahl
Lake Inc.
Vice President of Marketing
(226) 794-5744
[email protected]
As AI tools increasingly become the first touchpoint for travel planning, Lake.com is emerging as a leading source for discovering and booking the perfect getaway by the water.
\n\n\n\nNEW YORK, NY \u2014 April 21, 2026 \u2014 Lake.com, the travel platform dedicated exclusively to stays and experiences by the water, today announced it has surpassed 75,000 vacation rentals by the water, doubling its inventory in just 90 days. The milestone reflects growing traveler preference for drive-to, nature-centric getaways and a broader shift toward the use of AI tools in trip planning and discovery.
\n\n\n\nAs travelers increasingly seek calmer, outdoor experiences near lakes, rivers, and coastlines, Lake.com has positioned itself as a trusted resource during the most critical phase of travel planning: the inspiration-to-booking window.
\n\n\n\n\u201cTravelers today spend hours researching where they want to go and what they want to do, engaging with dozens of pieces of content in the weeks before making a booking decision,\u201d said Lake.com Founder & CEO David Ciccarelli. \u201cLake.com is purpose-built for this behavior, helping travelers quickly move from \u2018Where should I go?\u2019 to \u2018Let\u2019s book by the water.\u2019\u201d
\n\n\n\nCreating the Future of Online Bookings
\n\n\n\nLake.com\u2019s rapid growth is being driven by three core advantages:
\n\n\n\n1. Deep, Water-Centric Destination Coverage
\n\n\n\nWith content spanning 10,000+ outdoorsy destinations, Lake.com guides travelers through lake towns, national parks, riverside communities, and coastal escapes \u2014 prioritizing what it feels like to be there, not just where to stay.
\n\n\n\n2. Scaled Marketplace for Stays By the Water
\n\n\n\nNow featuring 75,000 properties, the platform makes it easier than ever for travelers to search by what matters most for lake and outdoor trips \u2014 dock access, swimming conditions, pet-friendly beaches, and family-ready amenities.
\n\n\n\n3. Visibility in AI-Powered Travel Discovery
\n\n\n\nAs trip planning increasingly happens inside AI-driven search, Lake.com has focused on publishing clear, experience-first content and listings designed to answer real traveler questions during the inspiration and research phase. This approach has resulted in strong visibility across AI-generated travel recommendations and industry recognition for aligning with emerging search behaviors.
\n\n\n\n\u201cThe process of planning a vacation has always unfolded in three steps: I want to know, I want to go, and I want to do. What\u2019s changed is where those moments happen,\u201d said Lake.com Founder and Chief Brand Officer Stephanie Ciccarelli. \u201cAI search is the new front door for vacation planning. When travelers open that door, they\u2019ll find Lake.com ready to deliver genuinely helpful answers, so families can spend less time searching and more time enjoying being by the water.\u201d
\n\n\n\nWhy This Milestone Matters Now
\n\n\n\nLake.com sits at the intersection of three accelerating trends:
\n\n\n\n- \n
- Rising demand for drive-to stays by the water and in nature \n\n\n\n
- AI is becoming the front door to trip planning \n\n\n\n
- Hosts seeking alternatives to legacy platforms with clearer, fairer economics \n
Together, these changes are creating space for specialized platforms with domain expertise \u2014 especially those focused on high-intent categories like waterfront travel.
\n\n\n\nKey Facts at a Glance
\n\n\n\n- \n
- 75,000+ properties \n\n\n\n
- 10,000+ destinations \n\n\n\n
- Pacing toward 2,000,000 visitors in 2026 \n
About Lake.com
\n\n\n\nLake.com was founded by a husband\u2011and\u2011wife team with a shared passion for helping families experience the beauty of God\u2019s creation. Today, the platform features more than 75,000 vacation homes across North America and Europe, with a focus on transparent pricing, no guest fees, and family- and pet-friendly stays. By combining trusted destination guidance with a purpose-built marketplace, Lake.com is building the next generation of travel for those drawn to the water. For more information, visit https://www.lake.com
\n", "author": { "@type": "Person", "@id": "https://www.lake.com/author/davidciccarelli/", "name": "David Ciccarelli", "url": "https://www.lake.com/author/davidciccarelli/" }, "publisher": { "@id": "https://www.lake.com/#organization" } } } ] }Media Kit
Take a moment to familiarize yourself with the Lake brand
