David Ciccarelli, Chief Executive Officer

Management and Business Administration
Toronto, Canada

Expertise
Strategy, Product Development, Customer Experience
Education
Harvard Business School
  • 39 Countries visited
  • Lake Muskoka Favorite
  • Titanium Highest hotel status

If you want to go fast, go alone. If you want to go far, go together.

Highlights

  • Member of the Muskoka Lakes Association.
  • Walked 400kms and finished the Camino de Santiago three times.
  • Lived in London, San Francisco, New York and Sydney.

Expertise

My story began in Thunder Bay, a place where the forest met the lake and looked onto the Sleeping Giant. Here, my love for the outdoors was kindled. Growing up in northern Canada allowed for plenty of time outside, swimming, rafting, mountain biking and even cliff jumping. In the winter, my friends and I skated, went skiing, and heated up by campfires or a sauna. From a young age, I learned some of life’s most essential lessons such as being prepared, situational awareness and navigation and orienteering skills. My childhood was marked by summers spent at various camps, where I achieved the Eagle Award. I also honed my leadership skills at the Ontario Pioneer Camps in Huntsville. These experiences weren’t just about fun and games; they were where I discovered my potential to lead and inspire others. The leadership training I received at the Ontario Pioneer Camps was transformative. Here, I learned the true essence of being a leader: to serve, guide, and inspire.

As a camp counselor, I had the privilege of shaping young minds. Those years were about more than just teaching camping skills; they were an opportunity to pass on the values ​​of teamwork, respect for nature, and the joy of discovery. My passion for the outdoors continued to grow. I traveled the world, drawn to the beauty of lakes, oceans, valleys, and mountains. With each journey, my love for adventure deepened. Earning my boating license led me to many summers spent navigating Lake Muskoka. Navigating Lake Muskoka was not just about steering through the waters but mastering my fears and embracing the unknown. Father-Daughter Bonding: Hiking the Camino de Santiago One of my most cherished adventures was hiking the Camino de Santiago with my daughter.

This 400 km trek was a physical journey and a religious pilgrimage that brought us closer than ever. Walking 20-30 kilometers daily with nothing but a backpack, shoes, and hiking poles was a challenge that tested our limits. But the memories we made are etched in my heart forever. Becoming an outdoorsman wasn’t just a hobby but a calling to found Lake. I realize how nature has molded me. Reflecting on my adventures, I am filled with a sense of accomplishment and a thirst for more. These experiences have been about reaching destinations and the journey itself. As I look to the future, I am excited for the new adventures that await. The path ahead is uncharted, but one thing is sure: the journey is far from over.

Education

I attended Harvard Business School and completed the Owner President Management Program from 2019 to 2022. This program, delivered in three units over 24 months across three calendar years, was a transformative learning experience. It prepared me, as a CEO, to elevate both my company and my leadership expertise to new heights. Back in 2017, I completed the QuantumShift Program at Ivey Business School at Western University. QuantumShift was a unique challenge, bringing together forty of Canada’s most promising entrepreneurs. It pushed me to enhance my leadership style, inspire my business partners, and seize maximum growth opportunities. This program was designed for CEOs like me, whose businesses have moved beyond the startup phase and are poised to scale up significantly.

Recent posts

The Best Time for a Family Vacation in Switzerland

When Should Your Family Visit Switzerland’s Lakes and Mountains? Summer steals the spotlight, but Switzerland’s shimmering lakes and majestic mountains welcome families year-round with activities perfectly suited for adventurous 8- to 18-year-olds. Whether you’re dreaming of splashing in crystal-clear alpine waters, gliding across turquoise lakes in a kayak, or building snowmen beneath the Matterhorn, timing…

Top Things To Do in Luxembourg Your Family Will Love

Luxembourg, a Family’s Dream Destination Luxembourg transforms into an aquatic paradise for families seeking safe, accessible water adventures. This compact European gem offers pristine swimming lakes, peaceful river cruises, and gentle paddling routes perfect for children ages 5-12 and elderly relatives alike. Unlike crowded Mediterranean beaches, Luxembourg’s Upper Sûre Lake bans motorboats entirely, creating an…

Best Time To Go To Luxembourg

A Seasonal Guide To Exploring Luxembourg’s Lakes and Coastal Regions Luxembourg’s premier lake destinations shine brightest from mid-June through August, when water temperatures range from 64-73°F, making this Europe’s hidden gem for waterfront family vacations. The compact nation punches above its weight with the spectacular Upper Sûre Lake, charming Moselle River valley, and pristine Echternach…

Top Things To Do In Croatia

Croatia Unveiled: Where Crystalline Lakes Meet Ancient Stones and Island Dreams Become Reality Picture yourself standing on weathered wooden boardwalks suspended above Plitvice’s turquoise cascades, as morning mist transforms waterfalls into liquid silk, with only the rushing water and your breath catching at such impossible beauty. Now imagine that same wonder multiplied across a thousand…

Best Time To Go To Croatia

Your Perfect 2026 Timing Guide for Adriatic Adventures and Lakeside Wonders Picture yourself gliding through turquoise waters beneath Dubrovnik’s medieval walls, the morning sun transforming limestone cliffs into liquid gold. Now imagine those same waters in different seasons, crystalline and bracing in May’s return, bath-warm and inviting during August’s peak, or hauntingly beautiful under December’s…

Class A Motorhomes: Your Ultimate Guide to Luxury RV Travel

Luxury and Freedom of Class A Motorhomes Setting out on a road trip in a Class A motorhome promises the ultimate blend of luxury and convenience, but it’s not without its challenges. These impressive vehicles often likened to rolling homes, offer spacious interiors and robust features that make any journey feel like a first-class experience.…

How to Tow a Car Behind Your RV: 3 Ways To Do It

Embarking on an RV trip combines the freedom of the open road with the comforts of home. However, the question arises: once your Class C motorhome is cozily situated in an RV park, how will you zip over to nearby attractions or run errands? The flexibility of being able to tow a car behind your…

How to Be a Tour Guide: Mastering the Art and Craft of Memorable Experiences

Want to learn how to be a tour guide? Embarking on a career as a tour guide or recruiting one for your company involves understanding that charm and charisma only scratch the surface of what makes an outstanding guide. Imagine someone who’s not just a walking encyclopedia but also a master storyteller, capable of turning…

Best Time To Go To Belgium

When Belgium Blooms: A Seasonal Symphony of Cobblestones, Canals, and Perfect Timing Belgium reveals itself differently with each turn of the calendar, transforming from winter’s candlelit intimacy to summer’s festival fun with the practiced grace of a Bruges lacemaker working ancient patterns into contemporary beauty. The question isn’t whether to visit this compact kingdom where…

Top Things To Do in Belgium

A Journey Through Waterways, Waffles, and Wonder in 2026 Belgium unfolds like a medieval manuscript illuminated with gold leaf—each city a different chapter, each waterway a flowing verse connecting stories of commerce, culture, and centuries-old craft. As dawn mist rises from Bruges’ mirror-still canals in 2026, as lambic ferments in Brussels’ ancient cellars, as the…

Best Time To Go To Hungary

Family Travel Guide To Hungary, Season by Season May and September emerge as the optimal months for multigenerational travel to Hungary, offering comfortable temperatures around 21-22°C, manageable crowds, and 20-40% lower prices than peak summer. These shoulder season months provide the perfect balance: warm enough for lake activities and outdoor exploration, yet cool enough for…

The Best Time to Visit Austria

The Best Time to Visit Austria: A Complete Seasonal Guide to Alpine Lakes, Imperial Cities, and Mountain Magic Austria unfolds differently with each passing season, revealing distinct personalities that reward travelers who understand its rhythms. From the crystalline waters of Wörthersee warming under June sunshine to the snow-dusted Christmas markets of Salzburg, from the golden…