Sarah Stahl, Vice President of Marketing

Master of Science Marketing
Huntsville, Alabama

Expertise
Hospitality Growth StrategyMarketing SystemsBrand Storytelling & Demand Generation
Education
Southern New Hampshire University
  • 2001 First trip
  • 12 Countries visited
  • Spain Favorite
  • No formal status, just strong opinions about pillows. Highest hotel status

Most marketing problems aren’t actually marketing problems. They’re systems problems wearing better branding.

Highlights

  • Member of Mark Schaefer’s Rise Community, a network of global marketers known for challenging convention and pushing the industry forward.
  • Two-time marathon hiker for Make-A-Wish Alabama, supporting life-changing wishes for children and families.
  • Active Army Veteran who served overseas from 2001–2003.

Expertise

Most people talk about travel marketing like it’s a vibe. I don’t.

I understand this industry deeply because I’ve worked it from multiple sides: destination marketing, short-term rentals, boutique hospitality, and now marketplace growth.

I started on the destination side as a DMO and Tourism Director, where I learned how travelers actually make decisions, what makes a place stand out, and what gets overlooked completely. I also saw the less glamorous reality behind the scenes: great operators held back by outdated systems, clunky platforms, and marketing advice that sounds good but rarely drives meaningful growth.

Then I moved into the short-term rental side of the business, where the stakes became much more tangible. At a startup treehouse resort, I helped grow the property from six OTA-dependent treehouses to a 21-unit resort while building a marketing engine that did not rely on paid ads to perform. We did not just create content for the sake of content. We built a system — combining creator strategy, brand storytelling, direct booking focus, and a tech-backed guest journey that felt seamless from discovery to arrival.

That experience shaped the way I work today. My expertise sits at the intersection of hospitality growth strategy, clear booking performance, marketing systems, and brand storytelling that actually converts.

Now, as VP of Marketing at Lake.com, I’m focused on building and scaling a measurable marketing engine with clear KPIs, strong brand alignment, and a guest journey that works end-to-end — from search to stay.

Education

My educational path reflects the same way I’ve built my career: practical first, strategic always.

I earned my bachelor’s degree in Business Administration from Faulkner University, which gave me a strong foundation in how organizations operate, how decisions get made, and how business strategy has to connect to real-world execution. That base helped me understand early on that marketing does not exist in a vacuum — it has to support growth, operations, and long-term business health.

As digital communication began changing the way brands and consumers interact, I continued my education through the University of Florida, where I completed a Mini Master’s in Mass Communication with a focus on Social Media ROI. That experience sharpened my understanding of digital audience behavior, platform strategy, and how communication was evolving in a more immediate, more public, and more relationship-driven environment.

Later, I completed my Master of Science in Marketing at Southern New Hampshire University. That was where everything came together at a deeper strategic level. My graduate work covered areas like consumer behavior, marketing analytics, integrated marketing communications, strategic internet marketing, multinational marketing strategy, and the ethical and legal dimensions of the field. More than anything, the program reinforced the kind of marketer I wanted to be: someone who can think strategically, work creatively within constraints, and build marketing systems that are both adaptable and accountable.

Taken together, that educational journey gave me more than credentials. It gave me a framework for how I approach marketing today — balancing business fundamentals, modern communication strategy, analytics, and brand building in a way that is both creative and measurable.

Recent posts

The Best Lakes to Visit in August Are the Ones Nobody Fought Over in July

July is the obvious month for a lake trip. Twenty-seven lakes in Lake.com’s review timing study peak in July. Search volume spikes, rental availability tightens and the families who planned farthest ahead got the best houses, while everyone else is still looking. Then August arrives, and something shifts. Water temperatures hit their seasonal high, daylight…

Waterfront vs. Lake View: Which One Actually Fits Your Family?

At some point during the search, the question comes up: waterfront vs lake view? Both sound good. Both show up in the same search results. Both usually cost more than a comparable house a mile inland. But, what they actually describe can be radically different. A waterfront listing can mean a private dock with a…

What a Lake of the Ozarks Cliffside Rental Sounds Like at 6 P.M.

Jeff Large makes a podcast about nothing happening. That is, technically, the whole premise of Outdoor Sounds — rain on a roof, snow falling through dead leaves, a commute heard through trees instead of traffic. So when he and his microphones checked into Cliffside Escape, a Lake of the Ozarks cliffside rental for three nights…

America’s Sunniest Lake Destinations

Big Bear Lake, California, catches roughly a third more direct sunlight than Los Angeles, according to 2023 solar radiation data — enough measured sunshine, on average, to run a small refrigerator. Making it among the sunniest lake destinations, which isn’t always the kind of detail that shows up in a single vacation photo. But, it’s…

The Best Lakes to Visit in July

Out of roughly 70 major U.S. lakes analyzed for when they actually earn their best reviews, 27 of them peak in a single month: July. No other month comes close — August trails with 12, September with 8, and February doesn’t win a single lake in the entire study. Our pillar guide to the best…

Most Popular Lakes for a Summer Vacation

Lake Tahoe doesn’t just lead the list of most-searched lake destinations in America, it’s among the most popular lakes for a summer vacation. Before the season even hits, Tahoe pulls in nearly three times the visit-intent search volume of the next-closest lake, averaging over 4,700 monthly searches from people specifically looking up things like “best…

Best Lakes for Family Vacations

Most "best lakes for family vacations" lists are beauty contests, ranked by scenery and Instagram appeal. This guide ranks them differently — by search demand, review timing, and measured sunlight — so the lake you pick actually fits your group, not just your camera roll.

Hochatown Oklahoma Cabin Rental

A creator’s firsthand account of a weekend with Lake Forest Luxury Cabins in Hochatown, Oklahoma at a Hochatown, Oklahoma Cabin — via the Lake.com platform. A Place That People Who Know, Know Mia had heard about the Broken Bow area the way people hear about places that haven’t been discovered yet — through word of…