Welcome to Lake!

Our childhood

My husband David and I grew up near two of Canada’s Great Lakes. David was raised on Lake Superior and I spent my childhood on Lake Erie, both lakes bordering the United States.

Being near water and experiencing the natural world has always been important to us and is a value we’ve instilled in our children.

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Work from home

As founders of a digital tech company, our business allowed us to work from anywhere with an Internet connection. Many of our customers were already working from home before the pandemic, so when the world changed overnight in March 2020, we made the transition to work from home as well.

Everything seemed to stand still. We were all home, working, or going to school, so we did what many families did in those early days. We got a puppy, gave more thought to our dreams, and set some new goals. One of those goals was to own a family cottage.

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The most beautiful place

We searched far and wide for the perfect place to build memories, host family reunions, and celebrate life’s precious moments on the lake. In the bleak midwinter of 2021, we found the most beautiful and fitting place to make our dream a reality.

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That’s why we started Lake

After three summers of amazing cottage life, with Thanksgiving weekends and special occasions in between, we wanted to find a way to give other people an opportunity to create memories that last a lifetime by the water, too.

As the saying goes, life is better at the lake. When you are connected to the earth, can hear the sound of waves lapping up against the shore, and see such pristine and awe-inspiring vistas, you can’t help yourself but fall in love with the cottage life.

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Thank you for being part of our community here at Lake and for giving us an opportunity to give you something to look forward to.

Our values

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Family

Families are at the heart of the human experience and the bedrock of society. We believe that family always comes first.

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Friendship

A friend loves at all times. We believe that friendships are to be nourished, cherished and serve as a means to love our neighbors as ourselves.

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Memorymaking

Our lives are made of memories. We believe that each of us plays a role in shaping memories for ourselves and for others as part of the bigger story being told.

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Nature

The world is ours to take care of. We believe that humanity was entrusted to be the stewards of creation.

Our founders

David Ciccarelli
David Ciccarelli
Chief Executive Officer
David Ciccarelli is the CEO and founder of Lake. As Chief Executive Officer and Founder, David is responsible for setting the vision, executing the growth strategy, and managing the company on a day-to-day basis. He is a graduate of Harvard Business School and has been published in outlets such as The Globe & Mail, Forbes, Entrepreneur, and The Wall Street Journal.
Stephanie Ciccarelli
Stephanie Ciccarelli
Chief Marketing Officer
Stephanie Ciccarelli is a founder at Lake. She is a branding expert, industry speaker, and one of Canada’s top female entrepreneurs. As a top brand champion, she is passionate about helping families enjoy lakeside vacations and building memories that last a lifetime. Stephanie is a graduate of Western University, a twenty-year entrepreneur, and has been a contributor to The Huffington Post, Fast Company, and Backstage.