Toyota Series – St. Lawrence River

Imagine a weekend where the sun-kissed shores of the St. Lawrence River beckon you to create lasting memories with your loved ones. From July 30 to August 1, 2026, the Toyota Series – St. Lawrence River invites families, friends, and fishing enthusiasts to Massena, New York, for an unforgettable lakeside experience. Set against the backdrop of the majestic St. Lawrence River, this event offers a unique blend of natural beauty and community spirit, perfect for all ages and interests.

Each day, the excitement begins at 6:00 AM with anglers launching their boats from the Massena Intake Boat Launch, eager to cast their lines into the rich waters of the river. By 2:00 PM, the weigh-ins commence, showcasing the day’s impressive catches. Beyond the fishing action, the event features live music, a variety of food trucks offering local and international cuisines, and artisan markets where you can find unique crafts and souvenirs. While specific performers and vendors are yet to be announced, the event promises a vibrant atmosphere filled with entertainment and local charm.

This event is designed with everyone in mind. Families with children can enjoy safe, open spaces for play and relaxation. Pet owners will appreciate the dog-friendly amenities, ensuring that your furry friends are part of the fun. Couples seeking a romantic getaway can find quiet corners along the riverbanks, perfect for scenic photo opportunities and peaceful moments together. Groups reuniting will find ample space for shared meals, group activities, and the joy of reconnecting amidst nature’s beauty. The event fosters a sense of togetherness, offering sensory-rich experiences—from the soothing sounds of the river to the tantalizing aromas of local delicacies. It’s a celebration of community, nature, and the simple joys of lakeside living.

Planning your visit is easy. Tickets are available for purchase, and it’s recommended to bring picnic blankets, folding chairs, and sunscreen to ensure a comfortable and enjoyable day. For accommodations, consider booking nearby lodging through Lake.com to fully immerse yourself in the lakeside experience. Ready to make some lakeside memories? Start planning your stay now on Lake.com.