Portfolio Subscription
One Flat Fee, Zero Commission Across Ten Properties
Portfolio gives you 10 Featured Listings, each with a Book Direct button, 0% commission whichever way the guest books, and full PMS sync. One flat fee covers the whole portfolio, plus priority placement in our marketing efforts.
$3,999 Per Year — Across 10 Featured Listings
Rented Growth: What Every Other Platform Sells To You
There are two ways a booking platform can grow: with you, or off you. On most platforms, every booking you earn strengthens their asset — the guest’s data, the relationship, the repeat stay all live inside their system.
That’s rented growth. It works while you’re there, but none of it comes with you or scales well as you grow.
Owned Growth: What Portfolio Is Built For
We handle the discovery, putting your properties in front of travelers planning their next trip by the water.
The Book Direct button then gives every one of those guests a straight path to your own website. When they choose that path, the checkout, the guest data, and the repeat booking are yours — commission-free. When they book on Lake.com instead, you still pay 0% by-booking commission on your Featured Listings. The open door is the guarantee; the relationships you build and the business control you earn through it are the upside.
That’s the partnership. You keep more of what you earn, we work every year to stay worth it.
Curious what the Book Direct button looks like to a guest? See it Live on a Portfolio Listing
Step 1
1
One flat fee covers 10 Featured Listings. Connect your PMS and your properties import automatically, calendars and bookings syncing on their own. Already listing on commission? Everything carries over.
Step 2
2
Pick which properties carry the Featured badge, and we’ll load a Book Direct button at your listing pages. Rotate them as your seasons shift, the 10 you choose today aren’t locked.
Step 3
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Every Featured Listing moves up in search and enters the priority marketing rotation. From there, every booking across all 10 properties is commission-free — on Lake.com or on your own site.
What Portfolio Unlocks
Everything in Premium, ten times over. Plus the marketing amplification that only comes at this tier.
Feature up to ten properties at a time, and rotate which ten as your seasons change.
A Book Direct button on every Featured Listing, giving guests the option to book on your own site — your checkout, your margin, your guest relationship.
0% on every featured listing booking, whether the guest books on Lake.com or directly with you.
Featured Listings receive the highest priority in Lake.com marketing, including one featured story on our blog with a backlink. Your listings get priority placement in newsletters, social media, PR and media opportunities, as well as creator campaigns.
Portfolio members participate in the Lake Creator Program and receive a guaranteed host spotlight.
A verified badge on your host profile — the trust signal guests look for, and the one that matters most when you’re asking them to book direct.
A dedicated, exclusive support email with priority service six days a week, plus limited after-hours coverage.
Full sync across your whole portfolio — listings, calendars, and bookings.
One invoice, one renewal date, one line item for the whole portfolio. Predictable enough to put in next year’s budget before the season starts.
Do The Math Against Us
Average commission per booking: ~$160. Portfolio is $3,999 a year. Every Featured Listing booking is commission-free — on Lake.com or your own site.
“Our recent booking reflected exactly the kind of guest experience we’re hoping to build. The guests valued the atmosphere, the details of the property, and the overall experience… The exposure through Lake is reaching travelers who appreciate distinctive, well-curated stays.”
It was a pleasure hosting Lake.com guests, and I truly appreciate how respectful and considerate they were throughout their stay.
Lake.com has been easy to onboard with, and the guests it attracts already feel like a great fit for Luma Lakehouse. The lakefront focus brings in travelers who are genuinely looking for that experience, which gives me confidence we’ll see well-matched bookings.
Pick A Plan That Works For You
Integrate with your property management system
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Features overview
What You Need To Know
- Only Featured Listings carry 0% commission. Lake.com’s 10% commission applies to all bookings on Standard listings.
- Direct booking links are available on Featured Listings only.
- Portfolio is a 10-pack of Featured Listings for $3,999 per year.
- Portfolio members receive a guaranteed host spotlight, participation in the Lake Creator Program, and additional exposure through Lake.com marketing opportunities.
- Portfolio members get an exclusive customer service email with priority service seven days a week, with limited after-hours coverage.
Help Center and Live Trainings
Engage with our extensive glossary, participate in live training sessions, and explore a wealth of resources available through your Dashboard.
Toll-Free Support
Our toll-free support line is always just a phone call away to help with any issues or challenges you might face.
Talk In Through Before You Subscribe
Not sure Portfolio’s math works for your property? That’s exactly what a call with Raina is for. She’ll help you figure out:
Whether your booking volume makes the subscription pay off, or whether staying on commission is honestly the better deal this year. Which properties should carry your Featured Listing. How your Book Direct button gets set up, and what your website needs on the other end of it.
No pitch, no pressure. If the numbers say stay on the free plan, she’ll tell you that.
Frequently Asked Questions
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Portfolio is designed for professional hosts and property managers with 10 or more properties who want more control over bookings and exclusive promotional opportunities to attract guests to their property listings on Lake.com. Access more visibility and a smoother way to manage a larger collection of listings on Lake.com.
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When you subscribe to Lake’s Portfolio membership, you can feature 10 properties with direct booking links to your website, have 0% commission fees on your Featured listings, and enjoy access to promotional opportunities that showcase your properties and hosting.
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Yes. Portfolio includes integration capabilities designed to connect your property management system with Lake.com. This helps synchronize listings, calendars, and bookings, giving larger operators a more efficient and connected workflow.
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Yes. Portfolio is made for scale. With unlimited listings and a more centralized operating model, it helps portfolio managers handle a larger property set with more consistency, less duplication, and better visibility across their business.
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Yes. Premium Portfolio can work alongside an existing distribution strategy while giving you a strong home on Lake.com. For property managers, that means another way to expand reach, support direct business, and maintain a more diversified booking mix.
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Portfolio members receive an elevated, expedited level of service and personal use of a private email direct to the Lake Customer Success team. Emails sent to this address are monitored seven days a week and enjoy limited after-hours support.
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Portfolio includes 0% commissions on Featured listings, unlimited standard listings, direct bookings on Featured listings, a verified profile, PMS integration, and up to 10 Featured listings at any time. It is designed to help larger operators grow more efficiently and gain greater marketing visibility.
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Promoted opportunities are select properties that receive added visibility through Lake.com’s marketing channels. These may be handpicked for traveler newsletters, social media, PR, and media opportunities, and prioritized for selection in the Creator Program. It is a way to put your standout properties in front of more eyes.
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With Portfolio, you can highlight up to 5 listings at any time. This gives property managers flexibility to rotate visibility toward seasonal priorities, new properties, high-performing homes, or listings that need an extra push.
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Direct bookings can be especially powerful at scale. They help property managers build stronger guest relationships, create a more branded experience, and keep more booking revenue in-house. When spread across a larger portfolio, those gains can add up quickly.
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Portfolio pricing starts at $3,999 per year for property managers with 10 or more properties. It is positioned as a volume-based plan for operators who need more than a single-host subscription.
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The Portfolio price reflects a 20% discount based on volume. In simple terms, it is designed to deliver better value for managers operating at scale, rather than asking them to stack multiple individual plans at full price.
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Yes. Portfolio is intended for property managers with at least 10 properties. That threshold helps ensure the plan is matched to operators who will benefit most from portfolio-level tools and pricing.
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Yes. That is a natural path for growing hosts. A host may start with a Premium membership, then move to Lake’s Portfolio membership once their business reaches the scale where promoted listings, PMS integration, and portfolio pricing make more sense.
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Lake.com offers property managers a chance to combine brand visibility, direct booking potential, and simpler economics in one place. For teams managing many homes, it is not just about being listed. It is about presenting a strong portfolio, keeping more revenue, and growing with intention.
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Lake.com helps larger operators stand out through strong presentation, verified credibility, and added promotional opportunities. Portfolio goes a step further by allowing select properties to receive additional exposure through marketing and media channels, helping your best listings reach a wider audience.
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Portfolio is designed for operators who need dependable support as they scale, including access to an exclusive email support channel for Portfolio members. Whether the question is about setup, integrations, listings, or day-to-day account management, the experience should feel guided, responsive, and geared toward helping your portfolio run smoothly.
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Yes. If your goal is to scale efficiently, reduce commission costs, support direct bookings, and gain more visibility for priority properties, Portfolio is the stronger fit. It is built for managers who want more than a listing plan. It is built for those mapping out their next stage of growth.