List Your Lake House, Choose How You Pay
Lake.com is the OTA that opens the door to direct bookings.
You get in front of travelers already headed for the water. Then you decide how to pay: 10% commission with nothing upfront, or a flat subscription with 0% commission and a Book Direct button on your listing. Your property. Your guests. Your call.
Why Hosts List on Lake.com
We’re not a general marketplace where “lakefront” is a filter buried three menus deep. People come to Lake.com because they’re planning a trip to the water — researching specific lakes by name, checking events, comparing shorelines. Our content earns millions of impressions a year from exactly that audience. By the time someone reaches your listing, they’ve already decided what kind of trip they want.
Every other platform decides how you pay. Here, it’s your call. Want zero risk? Go commission, where you only pay 10% when you get booked. Want zero commission? Go subscription, one flat rate, where you keep everything you earn. You don’t have to pick just one, mix and match across your properties however it makes sense to the way you operate.
Every subscriber gets a Book Direct button on their Featured Listing. A guest finds your property on Lake.com, and then decides: book through us, or go straight to your own site. You pay 0% either way. No referral fee, no penalty for owning your own guest relationship. Most platforms treat direct booking as leakage to be prevented. We treat it as the point.
We keep fees fair and simple. Guests see what they pay — no surprise line items at checkout. Hosts pay a flat 10% with payment processing already included, or no booking fees at all on a subscription. Nobody gets nickel-and-dimed, and that honesty shows up in your conversion rate.
In about 30-minutes, we connect natively with Hostaway, Hostfully, Hostify, Guesty, Lodgify, OwnerRez, Hospitable, and Uplisting — listings, calendars, and bookings all sync on their own. Don’t see yours? Tell us and we’ll prioritize it. No PMS? You can build your listing right here.
Our own in-house team — never an outsourced call center. Email support, a toll-free number, live trainings, and a real person walking you through onboarding. Six days a week. Sunday, we rest.
Lake.com has been easy to onboard with, and the guests it attracts already feel like a great fit for Luma Lakehouse. The lakefront focus brings in travelers who are genuinely looking for that experience, which gives me confidence we’ll see well-matched bookings.
“Our recent booking reflected exactly the kind of guest experience we’re hoping to build. The guests valued the atmosphere, the details of the property, and the overall experience… The exposure through Lake is reaching travelers who appreciate distinctive, well-curated stays.”
It was a pleasure hosting Lake.com guests, and I truly appreciate how respectful and considerate they were throughout their stay.
Before You List on Lake, Watch This
A two-minute introduction to Lake.com, and the door we open that nobody else does.
Three Ways To List With Us
Every listing model here works the same way: you only pay when there’s real value. Commission means zero risk — 10%, only when you get booked. Premium and Portfolio mean zero commission — a flat subscription for one property or your whole lineup.
List free and pay nothing until you’re booked. When a booking comes through, we take a flat 10% including payment processing. The right plan if you want to test the waters before committing.
A flat annual subscription for a single property. Keep 100% of every booking, get a Featured Listing, and unlock the Book Direct button so guests can book through your own site — commission-free either way.
Everything in Premium across 10 properties. Every listing featured, every booking commission-free, plus priority marketing support: when our team promotes properties to travelers, yours go to the front of the line.
It was a pleasure hosting Lake.com guests, and I truly appreciate how respectful and considerate they were throughout their stay.
Lake.com has been easy to onboard with, and the guests it attracts already feel like a great fit for Luma Lakehouse. The lakefront focus brings in travelers who are genuinely looking for that experience, which gives me confidence we’ll see well-matched bookings.
How Lake Compares to Others
| Choose how you list & pay | 0% commission option with flat annual fee | Book Direct button on your listing | Platform cost you can forecast | Keep 100% of direct bookings | Payment processing included | Own your guest data | Audience searching for lake stays | Link to your own website from your listing | Native PMS integrations | Customer support in-house, never outsourced | Guest identity verification | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
||||||||||||
| Other platforms |
Everything In One Dashboard
Want to see what you’re working with? Everything from your first import to your first payout happens in one spot — calendar, bookings, messages, payments, all on one dashboard.
Trust and Safety
We guide you through our comprehensive safety features, policies, and support systems.
Knowledge Base
Your go-to guide for effortless hosting and delightful stays on our vacation rental platform.
Ready to Start? Chat with Raina.
If you’re a homeowner or property manager with a vacation rental on the lake — or within 15 minutes of the water — Lake is built for you.
Your first step isn’t a demo or a sales script.
It’s a working call where Raina helps you figure out:
Which model fits your business right now: commission, subscription, or a mix
Whether your PMS connects natively, and how the import works
Which of your properties to feature first, and why
Come with questions, leave with a setup plan.
And if Lake.com isn’t the right fit yet, she’ll tell you that too.
Frequently Asked Questions
-
Standard is free — unlimited listings, 10% per booking with payment processing included, nothing upfront. Or replace the commission with a subscription: $199/year per Featured Listing, or $3,999/year for ten Featured Listings under Portfolio. Subscription listings pay 0% commission on Lake.com bookings and direct ones, and carry a Book Direct button.
-
Hosts pay us, and they choose how. Either a flat subscription with zero commissions after that, or a 10% commission plan with nothing upfront. Guests pay us nothing either way. That’s the whole model: no guest fees, no hidden take, no skimming the booking forever.
-
No. There’s no referral fee, no per-booking cut, no invoice hiding in the mail. The subscription is the whole bill. When a guest clicks Book Direct, they go straight to your website — you own the checkout and the guest relationship.
-
No — and we won’t pretend otherwise. It guarantees the pathway: a Book Direct button on your Featured Listing, in front of every guest we bring to your page. Whether they click it is their choice — some prefer booking on Lake.com, and that’s fine, because you pay 0% commission either way.
-
If travelers would choose it because of the water, it belongs here. Lakefront and lake-view homes, cabins, cottages, chalets, and condos — plus unique stays like A-frames, tiny homes, and glamping sites near lakes and waterways. You don’t need to be directly on the shoreline; “near the water” counts. Not sure your property fits? Ask us — that’s a two-minute email, not a form rejection.
-
Three paths. Connect your PMS and listings import automatically. The process takes about 30 minutes, with no manual entry. No PMS? Build your listing once from scratch with the guided listing builder inside of our platform.
-
Yes — natively, with Hostaway, Hostfully, Hostify, Guesty, Lodgify, OwnerRez, Hospitable, and Uplisting. Connect once and your listings, calendars, rates, and bookings sync automatically — no manual listing creation, and setup averages about 30 minutes when integrations are running properly. No PMS? Build your listing once inside of our system. If your PMS is missing, tell us and we’ll prioritize it.
-
For bookings made on Lake: the guest’s card is charged the day of booking and funds are held in stripe, and your payout is released after the guest’s first night.
For direct bookings through your Book Direct button: that’s your website, your checkout, and your payment terms — we’re not in that transaction at all, and nothing is owed to us on it.
-
Yes. Lake.com is built to sit alongside your existing channels, not replace them. Your PMS keeps availability current everywhere, and nothing in our terms restricts where else you list.
-
Fair question — it’s the real risk of any upfront fee. The break-even is one booking of any kind: at our average of ~$160 commission per booking, a single booking on a Featured Listing covers the year. And you don’t have to start here — list free on commission, watch what the platform brings, and upgrade when the math proves itself.
-
Yes — but honestly. No countdown clock, no “today only.” The founding rate lasts while we’re in our founding era. When it ends, we’ll announce it publicly, once, and founding hosts will be told before anything changes.
-
Our own team — support is in-house, never outsourced. Email and toll-free phone six days a week (we rest on Sunday), live trainings, and an onboarding call with a real person to start.
Together, we can create a safe, welcoming space for everyone to enjoy the beauty of nature, the warmth of family, and the joy of friendship. Thank you for being a part of our community and for your commitment to keeping Lake.com safe.