Lake.com
A Toronto-headquartered, privately held travel marketplace focused on accommodations, activities and events by the water. Founded in 2023 by David Ciccarelli and Stephanie Ciccarelli, operating in North America and Europe.
Last updated: September 12, 2026Scale, at a glance
Company-reported figures. Each carries the date it was disclosed.
A specialized online travel agency / vacation-rental marketplace built around waterfront travel: lake houses, cabins, cottages, coastal homes and other stays by or near the water.
LinkedIn classifies the company as Travel Arrangements, privately held, founded in 2023, with a listed company size of 11–50 employees.
Guests: No Lake.com platform/service fee; guests pay the nightly rate plus host-set fees.
Standard hosts: 10% platform fee.
Premium hosts: Annual membership options, including 0% commission and direct-booking pathways on eligible Featured listings.
People
Co-founders and their current roles.
David Ciccarelli is the Co-Founder & Chief Executive Officer. As CEO, David is responsible for setting the vision, executing the company's growth strategy, and overseeing day-to-day operations. He is a graduate of Harvard Business School and has been published in outlets such as The Globe & Mail, Forbes, Entrepreneur, The Wall Street Journal, and Travel + Leisure.
Stephanie Ciccarelli is the Co-Founder & Chief Brand Officer. She is a branding expert, industry speaker, and one of Canada's top female entrepreneurs. As a top brand champion, she is passionate about helping families enjoy lakeside vacations and building memories that last a lifetime. Stephanie is a graduate of Western University, a twenty-year entrepreneur, and has been a contributor to The Huffington Post and Fast Company.
240 Richmond Street West
Toronto, Ontario M5V 1V6
Canada
199 Water Street, 34th Floor
New York, NY 10038
United States
Lake.com has described its marketplace as spanning North America and Europe. A January 2026 company announcement reported 40,000 properties across 36 countries; by April 2026, the company reported more than 75,000 properties across 10,000+ destinations.
Its distribution and content ecosystem includes lakes, rivers, parks and coastal destinations, with a strong emphasis on drive-to outdoor travel.
Capital and control
Announced Sept. 18, 2025.
Business Development Bank of Canada; angel investors also participated.
LinkedIn identifies Lake.com as privately held.
Who Lake.com works with
Publicly documented PMS / channel-management and distribution relationships.
Partnered Feb. 2024 for one-click Airbnb listing imports; full integration for professional property managers announced April 27, 2026.
Strategic distribution partnership announced March 2026, including channel distribution and Google Vacation Rentals support.
Integration announced January 2026 for listing, calendar and reservation synchronization.
Strategic integration announced Sept. 27, 2025, syncing listings, calendars, pricing and guest communications for property managers.
Integration announced August 2025; Uplisting is described as powered by AirDNA.
Strategic partnership announced November 2025 to bring waterfront inventory to families.
Strategic integration announced Oct. 31, 2024, syncing reservations, availability and communications and adding auto-messaging and auto-invoicing for property managers.
Property management system integration for listing, calendar and reservation synchronization.
The public record reviewed for this fact sheet supports identifying PMS/channel-management and distribution partners, rather than asserting a complete software-vendor inventory. Documented connections include Hospitable, BookingPal, OwnerRez, Hostfully, Uplisting, Lodgify, Hostaway and Hostify. This should not be interpreted as a complete supplier list.
Who uses Lake.com
Families, couples and groups seeking lake, river, coastal and other waterfront stays; the positioning emphasizes family-friendly and pet-friendly travel and transparent pricing.
Homeowners and professional property managers listing lakehouses, cabins, cottages, beach homes and other water-adjacent inventory. Integrations are designed to synchronize listings, availability, rates and reservations.
How it grew
Chronological milestones, 2023 through 2026.
- Sep 2023Company incorporatedBBB records incorporation/business start as Sept. 20, 2023.
- Nov 2023Platform pre-launch announcedLake announced its platform pre-launch Nov. 27, 2023.
- Feb 2024Hospitable partnership announcedPartnered with Hospitable, letting owners import Airbnb listings to Lake.com with one click.
- Jun 2024Selected as Alpha participant at CollisionEntered the industry as an Alpha participant at the Collision conference in Toronto, June 17–20, 2024.
- Sep 2024Sponsored Vacation Rental World SummitSponsored the Vacation Rental World Summit in Porto.
- Sep 2025Funding & rapid marketplace expansionMultiple PMS integrations announced; $2.6M pre-seed led by BDC announced Sept. 18.
- Jan 2026100K monthly active usersReported 654% YoY growth and 40K properties.
- Mar 2026New host economics & distributionPremium / Portfolio memberships launched; BookingPal partnership announced.
- Apr 202675K+ propertiesMarketplace reported more than 75K vacation rentals, doubling inventory in 90 days.
- May 2026Lake Best Rate & Creator ProgramLake Best Rate launched May 19; Creator Program launched May 28.
- Jun 2026Lake Chat launchedLake Chat, an AI travel concierge, launched June 22.
- Aug 2026National media visibilityForbes and Travel + Leisure covered Lake.com’s 2026 cleanest-lakes research.
In the press
Selected third-party coverage.
This fact sheet is a public-source research artifact, not an audited corporate profile. Numbers such as listings, destinations, users and growth are company-reported unless otherwise noted. Different snapshots use different dates, so 40K properties in January 2026 and 75K+ in April/May 2026 are not contradictory; they represent growth over time.
This fact sheet was compiled from third-party public sources.