Most Popular Lakes To Visit This Season
New data reveals which popular lakes will be busiest this season as experts advise on when exactly to visit.
A new study by Lake.com has revealed which of the most popular lakes in the US are expected to receive the highest amount of visitor traffic this season.
Driving The News
- The study used Google search volume data to analyze visit intent across the most searched lakes in America.
- Lake Tahoe ranks as the most sought-after lake to visit with nearly three times more visit-intent searches than second-placed Crater Lake.
- July is the peak month for lake visits across the country, with the biggest spikes in search volume recorded across almost every top destination.
The Busiest Lakes At a Glance
A new study has revealed that Lake Tahoe will be the most popular lake to visit this summer.
The study, by Lake.com, a vacation rental platform, analyzed Google search volume data across 28 of the most popular lakes in North America, focusing specifically on visit-intent search terms such as “best time to visit [lake]”, “visit [lake]” and “when to visit [lake]”.
Key Highlights
- Lake Tahoe ranks as the most sought-after lake to visit with nearly 3X more visit-intent searches than second-placed.
- Crater Lake, ranked 2nd, sees its peak in July, also, with 3,290 visit-intent searches.
- July is the peak month for lake visits across the country, with the biggest spikes in search volume recorded across almost every top destination.
Top 10 Most Popular Lakes in the USA Ranked
| Lake | States | Peak month (visit-intent searches) | Average monthly visit-intent searches |
|---|---|---|---|
| Lake Tahoe | California, Nevada | July (6,440) | 4,715 |
| Crater Lake | Oregon | July (3,290) | 1,584 |
| Lake George | New York | July (1,470) | 648 |
| Lake of the Ozarks | Missouri | July (1,440) | 300 |
| Lake Michigan | Michigan, Wisconsin, Indiana, Illinois | July / Sep (430 each) | 269 |
| Lake Superior | Michigan, Wisconsin, Minnesota | July (310) | 129 |
| Lake Champlain | New York, Vermont | July (170) | 44 |
| Flathead Lake | Montana | May / July (90 each) | 43 |
| Lake Okeechobee | Florida | July (110) | 35 |
| Lake Ontario | New York | July (110) | 27 |
The most popular lakes for visitors this season
Lake Tahoe is the most in-demand lake destination in America to visit this summer, recording an average of 4,715 visit-intent searches per month, which is nearly three times the 1,584 searches per month recorded for second-placed Crater Lake in Oregon.
Lake George in New York ranks third with 648 monthly searches, followed by Lake of the Ozarks in Missouri at 300, and Lake Michigan at 269.
US states ranked by lake visit-intent searches per 100,000 residents
| Rank | State | Visit-intent searches per 100,000 residents | Total visit-intent searches (monthly avg) |
|---|---|---|---|
| 1 | Oregon | 10.89 | 461 |
| 2 | Vermont | 9.14 | 59 |
| 3 | Nevada | 7.17 | 229 |
| 4 | South Dakota | 6.89 | 63 |
| 5 | Delaware | 6.70 | 69 |
| 6 | Wyoming | 6.56 | 38 |
| 7 | North Dakota | 6.38 | 50 |
| 8 | Montana | 6.03 | 68 |
| 9 | Rhode Island | 5.17 | 57 |
| 10 | Maine | 5.13 | 72 |
When the busiest months will be
Across all of the lakes assessed, July is predicted to be the single busiest month of the year for footfall based on searches. Lake Tahoe’s visit-intent searches reach 6,440 in July, up from 5,010 in April and May.
Crater Lake sees its peak in July, also, with 3,290 visit-intent searches compared to just 780 in the quietest month of October.
Lake George hits its high point in July at 1,470 searches, and Lake of the Ozarks surges to 1,440 in July from an average of around 200 to 370 in the quieter months of the year.
August follows July as the second busiest month for the top destinations. Lake Tahoe sees 5,870 visit-intent searches in August — only slightly behind July — while Lake George records 1,090 in August compared to 1,470 in July. June also features prominently as a peak month, particularly for Lake of the Ozarks, where June is the second busiest month with 370 searches.
By contrast, November and October represent the quietest period for most lakes. Lake of the Ozarks drops to just 80 visit-intent searches in both October and November, while Crater Lake falls to its lowest point of 780 searches in October. For lake tourism operators and visitors alike, this data provides a clear picture of when properties near these destinations will face the highest demand — and, for savvy travelers, which months offer the best chance of a quieter experience.
Which states are most interested in visiting lakes
When adjusted for population size, Oregon is the state where residents are most interested in visiting a lake. Vermont ranks second at 9.14 per 100,000 searches, followed by Nevada at 7.17, South Dakota at 6.89, and Delaware at 6.70.
In raw volume terms, however, California generates the most lake visit searches nationally, with 1,897 visit-intent searches per month, followed by Texas at 770.
David Ciccarelli, CEO of Lake.com, commented on the findings: “If you’re planning a vacation, particularly if you live in a metro area, visiting one of America’s lakes is the perfect getaway with lots to do but with a backdrop unlike any other.
The overwhelming interest in Lake Tahoe is particularly interesting with nearly triple the searches of the second-highest searched lake. If visiting Lake Tahoe this summer, you will need to plan ahead much more than any other lake destination, as rentals, accommodations, and activities could likely sell out or see prices rise.
However, what is interesting is that there seems to be a lull in searches around the September and October point. These are still fantastic months to visit these popular lakes, but will likely be a lot quieter and relaxed, and relatively more affordable too.”
Notes for Editors
Author: This study was conducted by Lake.com, a vacation rental platform offering lake houses, cabins and cottages for rent.
Sources: DataForSEO API v3 (Google Ads Search Volume); US Census Bureau 2025 state population estimates
Credit with link: If you use this story, please ensure to include a linked mention of Lake.com.
Methodology
Google Ads search volume data was collected via the DataForSEO API v3 for 28 lakes across four visit-intent keyword templates: “[lake]”, “best time to visit [lake]”, “visit [lake]” and “when to visit [lake]”.
Monthly search volumes were collected for a 12-month period at both national and state level. Visit-intent volume is the sum of the three visit-focused templates only (excluding the bare lake name).
State-level figures are normalized per 100,000 residents using 2025 Census Bureau population estimates. Monthly peaks are identified as the highest single month within the 12-month window.
Visualization of Most Popular Lake Data
Visualization of Most Search For Lake Data
Contact Details
Should you require any further information, please do not hesitate to contact Ruxanda Josan at [email protected].