Premium SUBSCRIPTION
One Flat Fee, Zero Commission. Whichever Door the Guest Chooses
Premium replaces per-booking commission with a simple annual subscription and unlocks a Book Direct Button on your Featured Listing. We bring the guest to your page, and they choose whether to book on Lake.com or straight through your own site. Either way, we take 0%.
No referral fee. No per-booking cut. The subscription is the whole bill.
$199 Per Year — Per Featured Listing
Rented Growth: What Every Other Platform Sells
There are two ways a booking platform can grow: with you, or off you. On most platforms, every booking you earn strengthens their asset. The guest’s data, the relationship, the repeat stay — all of it lives inside their system.
That’s rented growth. It works while you’re there, and none of it comes with you.
Owned Growth: What Premium Is Built For
We handle discovery, putting your property in front of travelers planning a trip to the water. The Book Direct button gives every one of those guests a straight path to your own website. When they take it, the checkout, the guest data, and the repeat booking are yours — commission-free. When they book on Lake.com instead, you still pay 0%.
The open door is the guarantee. The relationships you build through it is where you regain business control.
Go Commission-Free in Three Steps
Whether you’re brand new to Lake.com or switching off the commission plan, the path is the same three steps — and nothing gets rebuilt along the way. New hosts are typically set up in about 30 minutes with a PMS, while existing hosts keep their listing, reviews, and calendar exactly as they are.
Step 1
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Subscribe at $199/year per Featured Listing. Already listing on commission? Your listing, reviews, and calendar carry over — nothing rebuilds. New here? Connect your PMS and you’re imported in about 30 minutes.
Step 2
2
Choose the property that carries the Featured badge, and point your Book Direct button at your website’s booking page. Get verified while you’re at it — it’s the credibility signal guests check before booking direct.
Step 3
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Your listing moves up with Featured placement. From there, every booking on it is commission-free, completed on Lake.com or on your site. Direct bookings land with the full margin, the guest’s details, and the repeat stay in your hands.
Curious what the Book Direct button looks like to a guest? See it Live on a Premium Listing
Do The Math Against Us
Average commission per booking: ~$160. Premium: $199 a year. Every Featured Listing booking is commission-free — on Lake.com or your own site. Direct bookings are upside on top. One booking nearly pays for the year. Two cover it outright.
“Our recent booking reflected exactly the kind of guest experience we’re hoping to build. The guests valued the atmosphere, the details of the property, and the overall experience… The exposure through Lake is reaching travelers who appreciate distinctive, well-curated stays.”
It was a pleasure hosting Lake.com guests, and I truly appreciate how respectful and considerate they were throughout their stay.
Lake.com has been easy to onboard with, and the guests it attracts already feel like a great fit for Luma Lakehouse. The lakefront focus brings in travelers who are genuinely looking for that experience, which gives me confidence we’ll see well-matched bookings.
What Premium Unlocks
Enhanced visibility across Lake.com search results, in front of travelers specifically looking for a stay by the water.
A Book Direct button on your Featured Listing. When a guest clicks it, they land on your website — your checkout, your margin, your guest relationship. The guest makes the choice. We just open the door other platforms aren’t willing to.
We already got paid — once, up front, in plain sight. Every booking on your Featured Listing is commission-free, whether the guest books on Lake.com or directly with you.
A verified badge on your host profile. It’s the trust signal guests look for before booking with someone new, and it matters most when you’re asking them to book direct.
Free to list, unlimited properties
Payment Processing Included
Pay only when you’re booked
Search with photos, calendar, and messaging
six days a week — never outsourced
One flat annual fee per Featured Listing
applies to platform bookings and direct ones
Sends guests straight to your website
Priority visibility in Lake.com search
The credibility signal guests look for
Curious what the Book Direct button looks like to a guest? See it Live on a Premium Listing
The Fine Print and Partners, in Plain Sight
We integrate with the industry’s leading property management systems, because the quality of your tools shapes the quality of every stay.
- Premium is priced per Featured Listing: $199/listing/year.
- 0% commission and the Book Direct button apply to Featured Listings only.
- The Book Direct button opens the pathway; the guest chooses where to book. Commission on your Featured Listing is 0% either way.
- Standard listings stay free and unlimited on every plan; bookings on Standard listings carry the 10% commission.
- We integrate natively with eight PMS partners — Hostaway, Hostfully, Hostify, Guesty, Lodgify, OwnerRez, Hospitable, and Uplisting — and sync calendars anywhere else via iCal. If yours is missing, tell us and we’ll prioritize it.
- The Founding Host rate is available while our founding era lasts. When it ends, we’ll say so publicly — once. No fake countdowns
![Uplisting Logo [Green]](https://d25g0eo9v926iy.cloudfront.net/wp-content/uploads/2025/07/03132426/Uplisting-Logo-Green-scaled.png){kind=logo}
Talk it Through Before You Subscribe
Not sure Premium’s math works for your property? That’s exactly what a call with Raina is for. She’ll help you figure out:
Whether your booking volume makes the subscription pay off, or whether staying on commission is honestly the better deal this year. Which property should carry your Featured Listing. How your Book Direct button gets set up, and what your website needs on the other end of it.
No pitch, no pressure. If the numbers say stay on the free plan, she’ll tell you that.
Frequently Asked Questions
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Premium is designed to fit neatly into a host’s day-to-day workflow. You can manage your listings, availability, bookings, messages, and profile within Lake.com, giving you one place to keep the essentials organized. It is a great fit for hosts who want a simpler setup without the complexity of enterprise tools.
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Yes. Premium is built to help hosts get started faster, especially if a property is already listed elsewhere. Rather than starting from a blank page, you can connect your property management system (PMS) to bring your listings to Lake.com and then fine-tune the details so it feels polished, current, and ready for travelers.
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Yes. Premium includes calendar tools to help you stay on top of availability and manage bookings with greater confidence. If you use a property management system, then bookings and availability syncs between your PMS and Lake.com. For many hosts, that means fewer moving parts and a clearer view of when guests arrive, depart, and plan their next lake escape.
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Yes. Premium is made for modern hosts who are rarely sitting still. Whether you are updating a property, replying to an inquiry, or checking booking activity, Lake.com is designed to be mobile-friendly, helping you manage your business with ease wherever hosting takes you.
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Premium Listing includes 0% commissions, unlimited listings, direct bookings, and a verified profile. Together, these features give hosts more control over revenue, more room to grow, and more credibility with travelers searching for their next stay.
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It means you keep more of what you earn. Instead of giving up a percentage of each booking, you pay one annual subscription fee and keep the revenue from your Featured listing reservations. For hosts who want predictable costs and better margins, that can make a meaningful difference over the year.
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Yes. You can buy as many Featured listings as you want. You are not restricted by property count. Whether you host one waterfront cottage or a growing collection of vacation homes, you can buy additional Featured listings at Lake.com. If you want to keep some of your property listings on the commission-based model (10% per booking), you can do that as well.
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A verified profile helps build trust at first glance. It signals to travelers that your account is credible and professionally presented, which can help guests feel more comfortable booking. In a market where trust matters as much as location, that extra confidence can go a long way.
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Our Premium membership allows you to purchase Featured listings, with each listing costing $199 per year. It is a simple annual plan designed for hosts who want strong value, more direct control, and no commission-based surprises on Featured listings.
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No. Featured listings include 0% commissions, so you keep more of each booking. The goal is simple: help hosts grow revenue without watching a portion of every reservation drift away.
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Premium memberships are structured as an annual subscription. That keeps pricing straightforward and gives hosts a predictable cost for the year ahead. Total costs are determined by how many Featured listings you want to buy.
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Premium membership at Lake is best for individual hosts and smaller operators who want to grow without giving up commissions on Featured listings. It is especially well-suited for hosts who value direct bookings, simple pricing, and the freedom to add more Featured listings as they expand.
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Lake.com is built around the kind of travel people dream about: memorable stays, trusted hosts, and places worth returning to. For hosts, that means a platform designed not just to display properties, but to help them stand out, earn trust, and capture more booking value.
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Lake.com helps connect your property with travelers who are actively looking for great places to stay. With a strong profile, direct booking options, and room to showcase your listings professionally, hosts can present their properties in a way that feels inviting, credible, and easy to book.
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Premium members can expect support that is practical, responsive, and focused on helping them move forward. Whether you are setting up your profile, refining a listing, or navigating day-to-day questions, the goal is to make hosting on Lake.com feel clear and approachable.
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Getting started is designed to be straightforward. Once your account is set up, you can begin building or importing listings, completing your profile, and preparing your properties for travelers. It is a plan made to help hosts get from setup to visibility without unnecessary detours.